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SEO / Technical Optimization · Autora Dental Clinic

Autora Dental Clinic

Autora Clinic is an Istanbul-based dental clinic authorized by the Turkish Health Ministry, serving international patients from over 60 countries with all-inclusive dental holiday packages. Their multilingual platform — 8 languages and a custom admin dashboard — was growing faster than Google could discover it. Indexly automated the sitemap pipeline so every new service page, doctor profile, and language variant gets found.

Published 3 min read

21.3K

Clicks · was 3.79K

2.28M

Impressions · was 747K

0.9%

CTR · was 0.5%

10.6

Avg position · was 43.5

Search Console — Before vs After

Real performance shift after Indexly was deployed.

Clicks

3.79K 21.3K

Impressions

747K 2.28M

CTR

0.5% 0.9%

Avg position

43.5 10.6

Real Google Search Console figures supplied by the client. A live screenshot will replace this panel once the client approves it.

1 The Challenge

Autora's website grew faster than search engines could keep up with. Before deploying Indexly, the team faced four compounding problems at once:

  • ~1,500 pages were not indexed by Google despite being live and linked.
  • All site images and videos were missing from the index — large parts of the visual content for cosmetic procedures and patient stories were invisible to search.
  • The 8-language multilingual setup was not being detected. EN / AR / RU / UK / IT / FR / RO / TR pages existed but search engines were not recognising them as distinct localised versions.
  • Sitemap handling was entirely manual. Every content update meant regenerating and re-submitting a sitemap by hand. In practice it rarely happened on schedule.

2 The Solution

Indexly replaced the manual sitemap workflow with a fully automated discovery pipeline tailored to a multilingual medical-tourism site:

  • Continuous crawling of the entire site, including all 8 languages and the custom admin-managed service modules.
  • Automatic detection of new service pages, doctor profiles, locations, and language variants as they go live.
  • All site images and videos surfaced inside the generated sitemap so cosmetic procedure visuals and patient-story media reach the index.
  • Hosted on a permanent CDN-backed URL — submit once to Google Search Console, never re-upload.
  • Zero manual sitemap work going forward. The clinic team can focus on patient acquisition and content; discovery runs in the background.

3 The Process

  1. Audit existing indexing coverage in Google Search Console — identified roughly 1,500 pages that Google did not know about, plus the missing image/video and multilingual coverage.
  2. Connect Autora's site to Indexly and configure crawling for all 8 languages of the platform.
  3. Run the first full crawl. Indexly discovered every internal link, every localised URL, every image asset, and every video page in a single pass.
  4. Submit the Indexly-hosted sitemap URL to Google Search Console — a single one-time submission of a permanent URL.
  5. Continuous re-crawl on schedule. New doctor profiles, services, locations, and language pages flow into the sitemap automatically — no further submissions, no manual upload.

4 Results

After Indexly was deployed, indexing coverage and Search Console performance improved substantially:

  • ~1,450 of ~1,500 previously unindexed pages are now indexed. Roughly 50 problematic URLs remain and are being investigated.
  • All site images and videos are now indexed.
  • All 8 languages are fully recognised by Google: EN / AR / RU / UK / IT / FR / RO / TR.
  • New pages and language variants are automatically discovered on every scheduled re-crawl.

Search Console reported the following before vs. after Indexly was deployed:

Clicks

3.79K 21.3K

Impressions

747K 2.28M

CTR

0.5% 0.9%

Avg. position

43.5 10.6

Source: Google Search Console — Performance overview (overall site).

Results were driven by a combination of SEO improvements and indexing optimisation using Indexly.

Our clinic site keeps growing — new services, doctor profiles, locations. With Indexly the sitemap stays current automatically and every new page gets found by Google.

Ridvan Polat · Founder & CEO

Autora Dental Clinic

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