Ottomatech — sitemap automation for a 100+ client agency

Running SEO and technical SEO for 100+ client websites means inheriting 100+ different sitemap problems. Before indexly, the Ottomatech team faced a set of issues that scaled badly:

• Every client site had a different CMS, deploy cadence, and content workflow. Sitemaps drifted out of date silently — usually noticed only when an indexing report flagged a drop.
• Manual sitemap regeneration didn't scale. Doing it by hand across the full client roster was unrealistic; doing it only for the loudest clients meant the rest quietly fell behind.
• No central view of crawl health. The team had no single place to see which client sitemaps were current, which had stalled, and which had broken on the last deploy.
• White-label was a hard requirement. Each client needed their sitemap to live on their own domain — not on a vendor URL the client could see and ask about.
• Onboarding new clients was slow. Standing up a sitemap pipeline for every new engagement was a multi-step manual job the team repeated dozens of times a year.

Indexly replaced the manual sitemap workflow with an agency-grade pipeline that works the same way across every client, regardless of stack:

• One agency account, every client site under it. The whole roster is visible and manageable from a single dashboard.
• Automated, scheduled crawls per client. Each client site re-crawls on its own cadence; new pages, removed pages, and language variants are discovered automatically.
• Per-site white-label domains. Each client's sitemap is hosted on its own branded domain via the indexly Cloudflare Worker — the agency stays invisible to the end client when needed.
• No more per-client setup overhead. New clients are onboarded into the same pipeline in minutes, not a half-day of sitemap plumbing.
• A single source of truth for sitemap health. Failed crawls and broken sites surface immediately instead of being discovered through traffic loss weeks later.

1. Roster audit. Inventory the existing client portfolio and map each site to a crawl frequency that matched the client's content cadence.
2. Bulk site onboarding. Add every client site to the Ottomatech agency account on indexly and run the first full crawl per site.
3. White-label per client. Point each client's sitemap CNAME at the indexly Cloudflare Worker so the sitemap lives on the client's own domain.
4. Submit once, forget. Submit the indexly-hosted sitemap URL to Google Search Console for each client property — a single submission, then handled automatically from there.
5. Operationalize new client onboarding. New engagements drop into the same pipeline: add the site, set the frequency, enable white-label. Done in minutes.

After moving the full roster onto indexly, Ottomatech changed the economics of running an SEO program at agency scale:

• 100+ client websites are now managed from a single agency account on indexly. No client site is forgotten, no sitemap goes stale unnoticed.
• 10,535+ pages are crawled by indexly every day across the full client roster — sitemaps are continuously rebuilt without anyone on the agency team touching them.
• Every client has an always-current sitemap on their own branded domain. Clients see their own URL; the agency stays out of the way.
• Manual sitemap work has effectively dropped to zero. Crawls run on schedule, new pages get discovered, and removed pages get cleaned out — without anyone touching them.
• Onboarding a new client is now a minutes-long task instead of a half-day of sitemap and indexing setup.
• The SEO team's time has shifted to work that moves rankings — content strategy, technical fixes, internal linking, off-page — instead of sitemap maintenance.

Per-client traffic and ranking figures are confidential to Ottomatech's individual engagements and are not published here. The numbers above describe operational impact at the agency level.